Challenge

Oregon Zoo Foundation needed a more cohesive brand and clearer value proposition to drive donor engagement, while aligning more effectively with the broader Oregon Zoo.

Approach

Developed a unified brand and messaging platform centered on the impact of giving, connecting donor contributions directly to animal welfare and conservation outcomes. Built a multi-year marketing strategy grounded in audience insights, with integrated campaigns designed to strengthen engagement, grow contributions, and align foundation and zoo communications.

Impact

Created a clearer, more compelling narrative that strengthened donor connection, improved brand consistency, and supported long-term fundraising growth.