CHALLENGE

Umpqua Bank needed to strengthen its position across both consumer and small business audiences while maintaining its community-first brand.

APPROACH

Developed a persona-driven campaign system spanning B2C and B2B, grounded in research and customer insight. Built integrated campaigns across digital, social, and print, combining storytelling with product-focused messaging to highlight financial tools, services, and community impact.

IMPACT

Increased relevance across key audiences by aligning messaging to real customer needs, strengthening both acquisition and engagement.