CHALLENGE

Kinecta Credit Union needed to modernize its brand, stand out in a crowded category, and drive growth across markets while staying true to its member-first roots.

APPROACH

Led end-to-end strategy across campaign, brand, product, and digital marketing. Built Banking Done Different into a scalable platform, deploying a full 360 campaign system across paid, owned, and in-branch channels.

IMPACT

Transformed Kinecta into a more distinctive, modern brand while creating a flexible system to support ongoing campaigns, partnerships, and expansion.