CHALLENGE

Chown Hardware needed to evolve its brand, marketing, and retail experience to stay competitive, while preserving its legacy and credibility with both residential and commercial audiences.

APPROACH

Developed a modern brand platform grounded in Chown’s heritage of craftsmanship and expertise. Built a full-funnel strategy spanning brand positioning, content, showroom launches, and campaign work, including market expansion into Seattle. Created integrated storytelling across digital and physical touchpoints to elevate the customer experience and reintroduce the brand to new audiences.

IMPACT

Shifted perception from legacy retailer to design-forward, premium brand, strengthening relevance with architects, designers, and high-end consumers.